Discussion about this post

User's avatar
TheNaturalKiwi's avatar

Hi Steve, another great article. The reason nudity and naked are so prevalent in advertising is that sex sells and sadly nudity and nakedness is stiil seen by mainstream society as prurient. Happily your articles, like Naked Wanderings, It's Just a Bum and a few others are edging naturism slowing towards normalisation.

It's great up on the Moors eh, especially when the weather is so sunny. Even though the sun is not quite as strong there make sure you slipslapslop :)

Expand full comment
Au Naturel's avatar

There was a TV ad for Absolute Vodka in which all their employees appeared naked in the ad (FB safe version of naked) to show they had nothing to hide in their manufacturing.

There is also an Icelandic TV ad for a smartwatch, where the watch was all you really needed. It had nude people of a variety of body shapes doing a variety of activities and wearing only the smartwatch.. It was NOT FB safe in the slightest. However it still ran on Icelandic television in prime time and without any parental warning. Good for them.

Sometimes people use "naked" in their ad and we can take it seriously.

Re: the Naked Juice thing. A long time ago I belonged to a Naked Dares group. The idea was to do photos of one naked in unlikely locations and not get caught. I did a photo in front of the Naked Juice factory in Monrovia, near LA with the sign in the background.

Expand full comment
10 more comments...

No posts